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Communications expert and agency founder based in Luxembourg. Digital Storyteller for global icons Maserati, Amazon Web Services, British American Tobacco, WPP and Geometry Global. Creative Director with track record of managing team of ten and liaising with stakeholders in value chain. Former broadsheet journalist with considerable national level experience as features writer in Asia, Europe, and North America.

Work samples (See links below)

Fields of expertise:

  • Features Writer; Editorial; News; Copywriting; Press Relations; Digitally Integrated Content

  • Project Management; Team Leadership; Campaign Strategy; Public Relations; Art Director

  • Website Tech and CMS Deployment; UX and Graphic Design; Branding

  • YouTube videography (Lumix GH5 and Premiere Pro)

  • Digital Campaign Leads; Analytics; eCommerce; Ads; Channel/Language Campaigns

  • Overseeing SEO, SEA and Google backlinking: Overseeing translations LU/DE/FR

Recent awards, mandates and highlights :

​Work experience :

​2018 – 2022 :

PC3 Creative SARL – Agency Founder/Creative Director:

Managing team of 10: 4 staff; 6 freelancers; Processed €850k + of work

Define, Develop and Publish content for digital campaigns

2009-2018 :

Luxind SARL – Founder: Sole Proprietorship:
Served European SMEs as Ghostwriter; Blogger; Market Researcher

Competitive Analysis reports; Speech writer; Business English language teacher for Business

Executives in Luxembourg, London and India

2017-2020 :

Luxembourg Writing Salon at House 17

Moderator of quarterly content panel discussion, featuring 15 guests

2006-2008 : 

The Hindu Times

Staff Writer, The Hindu Group of Publications

2005-06 :

British Army

Cambridge University Officer Corps, MTK1 Armoured Corps

2004 :

The Moscow Times

Features & Freelance Writer

​Professional training :

2022 June :

Wix SEO, SEA and Copywriting Keywords: Tel Aviv HQ Seminar


2021-Ongoing :
Wix Creative Digital Partner, Editor X

2021 Nov : 

Shopify Global eCommerce Trends (November 2021)

2010-11 :

CDC/Digital Marketing & Communications Management

2009 :

Chambre de Commerce, Business Management SARL 2009

2006 :

Journalism & Communications, East England Course Oct-Nov

2005-2006 : 

Cambridge University Officer Corps, British Territorial Army, Uk

​Education :

2005-06 :

MASTERS: MA in Creative & Critical Writing | Communication Studies

University of East Anglia, UK

2000-04 :

BACHELORS HONOURS: BA HONOURS English & Russian Literature

King’s College and Dalhousie University, CANADA

2001-02 :

ERASMUS SCHOLAR: English Literature & History

British University of Malta, MALTA

​Languages :


C2+ Native/Primary


C2 – Full professional fluency A2 – Working knowledge


A2 – Working knowledge


B1– Intermediate

​Pro bono :

Four weeks a year, PC3 devotes a full-communications programme to a worthy pro bono cause. Recent activities include :

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